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Customer Communities |
- Improve customer loyalty and retention
- Increase repeat visits to Web site
- Acquire new customers
- Lower support costs
- Aid in search engine optimization
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Audience Communities (Media & Publisher Communities) |
- Bridge the online-offline gap
- Segment and strengthen relationships with audiences
- Improve customer loyalty and retention
- Increase repeat visits to Web site
- Acquire new subscribers
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Member Communities (Associations & Non-Profit Communities) |
- Supercharge inter-member networking
- Create a channel for pre and post-event communications
- Turn members into advocates and donors
- Manage volunteers and employees
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Partner Communities |
- Facilitate strategic communications between the business and its partners
- Facilitate the sharing of best practices between partners
- Manage channel relationships
- Strengthen partner channel sales
- Lower support costs
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Internal Communities |
- Enabling global knowledge sharing
- Powering recruitment through alumni communities
- Creating subject matter expert communities
- Allowing greater executive-employee interaction
- Increasing collaboration between multiple departments or offices
- Fostering a sense of community and fun
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